Tofu enables B2B marketing teams to automate and deeply personalize their content creation with AI.
Campaign Builder
Problem
Tofu's campaign product was built around its technical architecture, not how marketers think.
Outcome
I redesigned it into a visual workflow builder that mapped to how marketers think.
I chose to build the new campaign as a canvas with content represented as steps in a workflow.
I designed each complex step to be up front about the requirements and guide marketers to what was next.
Set up steps
Adding actions
The actions on the canvas had to adapt to different quantities and different content types.
The campaign as a canvas made it easier to see and understand our powerful automation tools.
The new campaign would also allow us to build with even more, like triggers in the future.
Our marketers could also build even more powerful and interconnected campaigns than before.